A Writing Lesson with a Visual Twist

When I was asked to speak at the annual Get Smart conference sponsored by Austin Association for Women in Communications, I knew I needed to avoid a PowerPoint snooze-arama. After all, I was talking at 8:45 a.m. and my topic, “Strengthening your Online Writing,” needed to deliver some pop for this audience of sharp Austin communicators.

So I was pleased when I found this free infographic template and thorough instructions from HubSpot. I have little experience creating graphics, but I was able to follow directions!

As a writer, I found the exercise of preparing my text very helpful. Not only did I have to break down my pages and pages of notes into five highlights, but I was forced to figure out the best bullet items to support them. I think bullet points are a great way to organize your online writing or to convey information in a breezy way. Try it!

I hope you find my writing tips helpful and feel free to share the infographic if you like it.  You can find more infographics and some handouts from the talk at my website WriteAustin.com.

Sandra Kleinsasser has more than 30 years of experience working for multiple news organizations, the state and running her own business. Currently she is editing a weekly newsletter for the Health and Human Services Commission and running her business,  WriteAustin.com, which provides content strategy for small businesses. Previously, she was executive news editor at the Austin American-Statesman.


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